Is Online Bingo giant Gala Bingo losing its edge?

The clever people behind the Online Bingo success of Gala Bingo are well known in the industry for producing some of the best games online. They are well thought of and executed such as the big favourites, Agent X, A Girls Night Out, Deal or No Deal and Soccer Wives. For years Gala Bingo has dominated this space and other bingo sites have not even got close in terms of quality of games and popularity.

Gala Bingo was unique because they were one of the first bingo operators to build all their games in house and hence why the quality was never compromised and innovation was always at its highest.

However some of the new games have come in the last year or so that have been built elsewhere such as Monopoly, this was mainly due to Gala Bingo not owning the license to produce such games in house.

Recently Gala Bingo launched three fantastic new games online, Transformers, Battleships and Dungeons and Dragons. One thing that is clear from the launch of these games and other recent online game launches, Gala bingo have adopted a strategy that which moves them away from producing games in house to buying licenses and games externally most noticeably from Gala Bingos long time partner, WagerWorks.

Some argue that this new strategy allows Gala Bingo to stay current and allows them to roll out popular games faster as it takes time to create a new game from scratch and the fact that they do not own the licenses to produce more popular current games. Games such Transformers and Battleships. Others however argue that Gala Bingo is losing what made them unique in the first place, their major USP, innovation. Innovation and creativity are the two things that made Gala Bingo such a success story. It set them apart from the rest and placed them firmly at a number 1 position both in terms of popularity and revenue.

The question remains what road Gala Bingo will be taking next, with reports of profits falling and job cuts it seems very unlikely that Gala Bingo will regain its innovative drive and creativity. All that is left to do is to wait and see.